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Objectif Marche

For our Bachelor’s Diploma, we were asked during the last year to provide a design answer to a problem.

I was interested in public transport in Nantes and its users. How to encourage the user to walk, instead of waiting for a crowded tram or bus, in which the travel would be annoying.

The result is a gps application which proposes an alternative route to the daily journeys. Using the walk to discover anecdotal places in Nantes and catching up to a different stop of the route, avoiding areas of strong influences and losing only few minutes on a regular journey.


Bachelor Project

UX/UI Design

Service Design


User research, interviews, tests

Personas, journey map, scenarios, userflows