For our Bachelor’s Diploma, we were asked during the last year to provide a design answer to a problem.
I was interested in public transport in Nantes and its users. How to encourage the user to walk, instead of waiting for a crowded tram or bus, in which the travel would be annoying.
The result is a gps application which proposes an alternative route to the daily journeys. Using the walk to discover anecdotal places in Nantes and catching up to a different stop of the route, avoiding areas of strong influences and losing only few minutes on a regular journey.
User research, interviews, tests
Personas, journey map, scenarios, userflows