Junkie Lady

Junkie Lady

Date
Disciplines

Visual Identity

Packaging

Brief

In groups of four, we were commissioned to design the identity and the packaging of a tea brand. The workshop was led by the designer Paul Vickers (Pentagram, Design Solution, Interbrand).

Approach

The tea is represented by two aspects: The British grandmother who drinks tea at 4 pm and the junkie who drinks tea all day long. There is a duality between these two universes, but tea brings them together.

Outcome

The result is a semi-transparent bag of loose leaves, similar to drug bags. A pattern like the grandmother’s wallpaper is printed with a texture like stamps to represent the flavour. The logotype is minimalist and shows the two worlds using sans serif and manual typography made with a marker.

Packaging Packaging Packaging Packaging Packaging Making Team Making